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The Brand Department

  • New London House
  • 6 London Street
  • London
  • EC3R 7LP
  • 0208 558 0602


The Brand Department is a London-based agency specialising in design and business development. We work closely with a range of international brands, talent, retailers and fledgling businesses to develop brands from scratch, provide re-branding and brand audit services, provide consultancy on business development from new sales channels through to licensing and franchising, and to search for partnerships that can help brands and talent to help extend their consumer products, services, retail and e-commerce offerings.

Our team comprises of brand, licensing, franchise and design specialists, we pride ourselves on our energy, enthusiasm, and offering a fresh view of brands, products, concepts and their development in the market. We aim to immerse ourselves in our clients’ businesses, understanding every aspect of them and providing an extension of their own companies to complete the work as seamlessly as possible, with real insight that will have clear commercial benefit for the business in the future.  

  • Brand Creation
  • Brand Audit
  • Re-Branding
  • Brand Campaign Strategy & Concept Development
  • Website Design
  • New Business Strategy
  • Brand & Talent Collaborations
  • Brand Licensing & Consumer Product Extensions
  • Retail Partnerships
  • Investment Opportunities

Our Work

Work completed by The Brand Department and our directors as consultants has included:

Brand Creation: working with The Aviation Nutritionist to develop a B2B consultancy business into a consumer brand, developing assets including logos, copy, a brand new website, imagery, and full brand guidelines to be utilised by product and marketing partners, these are now used in partnerships with the likes of BA, DHL and Airbus -

Designing a brand new specialist skincare concept for a UK celebrity, to be launched in 2018

Brand Audit: working with leading premium pet brand Lily’s Kitchen to bring together their brand assets which had evolved over a number of years, and present them in a clear and concise way, to ensure that all product, communications and partnership activity would remain cohesive and on-point both now and in the future, to ensure they maintain and build upon their current rate of success in the market –

Rebranding: working with FSTP to ensure they kept ahead of their competitor and continue to own the largest market share in the financial training sector. The rebrand helped the company to both verbally and visually position itself as an authority in the sector through a full brand overhaul, which included analysis, recommendation and competition of all internal and external assets, as well as ongoing support and their first master brand guidelines document to ensure consistency and long term success –

Working with a premium baking brand, ‘One Part Love’ to develop a brand new look-and-feel for the bakery and their range of delicious consumer products. Focused on the finest ingredients and One Part Love, the branding work included concepts, through development and to market completition. We worked closely with the brands founding partner and ensured we captured their personality and married this with consumer insights to ensure the brand has success from the first bake.

Brand Campaigns: working with Carphone Warehouse to conceive, strategise for, and create concepts for their licensed accessories range with Kate Moss, including branding, packaging, POS, advertising and promotional materials, and social assets -

We have also worked on campaigns for the likes of Malibu and Jameson – and

Website Design: working with premium, Russian-inspired modern British London restaurant Bob Bob Ricard to absorb the restaurant’s inner decor and incredible detail and translate this into a fully functioning, expressive and luxurious design for the digital world. Through responsive design the online user could experience the restaurant’s uniqueness across all browser formats, whether at their desk or on the move -

New Business Strategy: working with Shona Vertue, personal trainer and yoga instructor to a range of celebrities including David Beckham, to develop a health & wellness brand. Strategising to find partnerships and relationships with both high profile brands and white-label licensed relationships to create her own mono-branded product, Shona is now launching her own nutrition and fitness equipment ranges, alongside major partnerships with New Balance, Samsung, The Food Doctor and MTV -

Brand & Talent Collaborations: working with interior design expert Alison Cork to develop her consumer product offering, we brokered a deal with leading bathroom specialist Victorian Plumbing to create a range of curated bathrooms for sale on their website - this sits alongside additional partnerships with and QVC

Licensing & Consumer Product Extensions: working with Dune London (global leader in fashion footwear and accessories) to find licensees to design, manufacture, market and launch ranges of product in the UK and internationally to complement and support their existing offering. This resulted in an optical eyewear and sunglass range launching into Boots and a large base of independent retailers from January 2018 onwards –

Retail Partnerships: working with hmv to find a retail partner in the Middle East to launch a new flagship store format, which has yielded stores in Qatar with plans to expand into Dubai and other territories in the GCC –

Investment Opportunities: working with the IP owner of Jean Patou, Chanel’s major 1930’s competitor to create a brand development plan to attract a major investor with interests in the fashion industry to re-launch the brand as a ready-to-wear line internationally –

Our team members
Eve Hutson