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Often we slip into habits with language patterns. We probably use the same vocabulary and the same phrases every day and we may well have reached the status of unconscious incompetence -  we are unaware that we are just not getting it right. 

Bringing your use of language to a conscious state will help you begin every conversation and every piece of communication with the assumption that you will succeed and that you will get what you are looking for. 

If you make your approach ‘I will succeed’, you will be using language that is clean and precise, leaving no room for doubt to creep in. For example, if you’re in an interview for a career promotion or for something that you’ve never done before, act as if you are already in that role, adopting the demeanour and communication style of that person.  

If you’re told “Don’t think of a blue elephant” then you’ll probably instantly do the opposite. The unconscious mind is the servant of the conscious mind, with the duty of following orders. Consciously decide to use positive language and your unconscious mind will follow. 

Let’s consider the word ‘if’. To think “If I achieve my sales number” is much less powerful than “When I achieve my sales number”. “If you decide to award me this contract” is not as compelling as “When you decide to award me this contract”. This subtlety of language works in two ways. It convinces your unconscious mind that what you say is a reality and it also slips this certainty into the mind of the person you’re talking to.  

If your unconscious mind perceives something to be a reality, it’s much more likely to occur. 

When working with colleagues, customers or suppliers, the way to encourage a positive response to your ideas or proposals is to use language that shows you are predisposed to listen and to accept. Why not try some of the following to start a conversation? 

✤    Considering all of it’s benefits...

✤    You’re probably already aware...

✤    I know that you are wondering...

Using this kind of positive language assumes acceptance that will help break down some of the barriers standing between you and success. 

“Try” is another word that falls into this net of half-hearted approaches. If someone says to you “I’ll try to be there at 5pm”, you can be pretty certain that they’re going to be late or not turn up at all. If you say, “I’ll try to hit the deadline for the project”, you’re allowing the doubt to creep in that it might not be possible. 

Good leaders are people who are brave and not cautious. When someone asks you what you’re going to achieve and by when, they want positives and certainties. The best people in the business are winners who enhance the morale and add to a winning culture. By changing your language patterns you will show that you have an expectation to win and you can bounce back in the face of setbacks.