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Often we slip into habits with our language patterns. We have tendancies to use the same vocabulary and repetitive phrases every day - sometimes potentially resulting in reaching the status of unconscious incompetence, meaning we're unaware that we are not getting it right. It's really important as a consultant to be aware of the impression we're making and the way we're making our clients think and feel.

A positive client is far more likely to be pleased with your delivery and consequently result in more business. Likewise a client is much more likely to be positive if you bring that energy to the navigation of the working relationship. These steps of polishing your professional energy and personal brand can be key to success.

Bringing your use of language to a conscious state will help you begin every conversation and every piece of communication with the assumption that you will succeed and that you will achieved your intended goal. 

How Can I Think More Positively?

By making your approach ‘I will succeed’, you will be using language that is clean, precise and positive - leaving less room for doubt to creep in. For example: if you’re in an interview for a career promotion or for a role in an industry that you’re perhaps less experienced and acquainted with, you should think positively and think as if you are already in that role, adopting the demeanour and communication style of that person. The unconscious mind is (or at least should be) the servant of the conscious mind, with the duty of following orders. Consciously decide to use positive language and your unconscious mind will follow. 

Use of the Word "If"

“If I achieve my sales number” is much less powerful than “When I achieve my sales number”, as is “If you decide to award me this contract” far less compelling than “When you decide to award me this contract”. The subtlety of language works in two ways: it convinces your unconscious mind that what you say is a reality and it also slips this certainty into the mind of the person you’re talking to.  

When your unconscious mind perceives something to be a reality, it’s much more likely to occur. 

When working with colleagues, customers or suppliers, the way to encourage a positive response to your ideas or proposals is to use guiding language that shows you are predisposed to listen and to accept. Why not try some of the following to start a conversation? 

Considering all of the benefits[...]

You’re probably already aware[...]

- I know that you are wondering[...]

Using this kind of positive language assumes acceptance of the other party and guides them to a positive response that will help break down some of the negotiation barriers standing between you and success. 

Business Goals and Positivity

“Try” is another word that can fall into a net of half-hearted approaches. If someone says  “I’ll try to be there at 5pm”, you can be pretty certain that they’re going to be late or not turn up at all. “I’ll try to hit the deadline for the project”, allows doubt to creep in that it targets may be missed. 

Good leaders are brave, supplying well-considered strategy by thinking presently. When someone asks you what you’re going to achieve and by when, they want positives and certainties (although be sure to not over-promise results that simply aren't attainable). The best people in business actively enhance the morale and add to a winning culture. By changing your language patterns at even a basic level, you'll show that you have an expectation to win.